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By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast.  We agree, and are planning to...

By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed?  It was this comment from...

By Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a...

By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing....

Sponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic...

Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What...