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By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed?  It was this comment from...

By Michael Spencer Have you noticed how you move towards the remote control of your television set every time the commercials make an...

By Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer.  No doubt he pursued this dream with...

By Ronna Porter. I had set aside some time today to pick up again on a theme that I beleive will increasingly drive corporate and...

By Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a...

By Ronna Porter. I’ve been following in the news over the last few days that the European music market guide, Music Week, is relauching...

By Ronna Porter. I remember, on reading Steven Mithen’s excellent book The Singing Neanderthals – The Origins of Music, Language, Mind...

By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing....

From Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s...

By Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to...

By Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a...

By Ronna Porter ***** Accessible ***** Inspiring **** Practical **** Relevant (to audio branding) **** Well-grounded Brand Sense:...

Sponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic...

By Michael Spencer. As a musician, educationist and frequent contributor to business learning programmes internationally I feel that a...

The Guardian recently ran an article about the use of a ‘Mosquito’ device to tackle the problems with groups of teanagers congregating in...

David Bowen, internet correspondent for the Financial Times, commented on the way in which sound was being left out of the mix in the web...

Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What...

Sound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll...

Have you heard any examples of the effective use of sound? Where…and why?

Technology has provided us with multiple platforms for engaging with sound, but what are the minuses as well as the pluses?