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Soundings: on the Engaging Brand Podcast
By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to...
michaelspencer176
May 2, 20211 min read


Soundings: brain ‘closes eyes’ to hear music
Our brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20...
michaelspencer176
May 2, 20212 min read
Soundings: Intercontinental and the ‘Girl from Ipanema’
By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
michaelspencer176
May 2, 20213 min read
Soundings: music vibes as good as sex
From Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s...
michaelspencer176
May 2, 20211 min read
Soundings: new thinking
Sound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll...
michaelspencer176
May 2, 20211 min read
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